I advise commercial & industrial energy businesses, manufacturers and investors in Australia — on solar, battery storage and VPPs, and on where AI genuinely changes the decision rather than just the workflow.
Most advisors know one link of the value chain. I've worked across them — from supply and distribution to project delivery and grid orchestration — so I can help you see where a decision may hold up, and where it may break.
Translate technical options into a project that can get funded, approved and delivered.
Build a credible route to market for energy products and solutions in Australia.
I build and use AI in my own businesses every day. I help leaders decide where it creates real value — and where it quietly erodes the expertise they depend on.
Separate the durable opportunity from the AI noise before committing serious time or capital.
Explore AI-native energy tools with someone who understands the hardware, the buyer and the operating context.
I deliberately worked my way through the energy value chain — upstream, downstream, and across the hand-offs where projects are won or lost.
Learn what gets built, stocked, moved and sold.
Open markets and earn partner trust from a standing start.
See where specs, pricing and promises meet reality on site.
Connect hardware, customers, orchestration and decisions.
Opened the Australian solar and storage market for a manufacturer: product-market fit, channel building and earning trust from a standing start.
Ran every solar and storage installation. Learned where specs, pricing and promises meet reality on site.
Led the Australian battery storage business — with an installer's eye on what the market actually needs from a manufacturer.
C&I solar + BESS, EPC, supply chain and VPP orchestration — connecting hardware, customers and the grid, with an AI decision layer on top.
Every seat at the table. That means seeing what each party is optimising for — including the ones not in the room.
Start with the decision in front of you. We can shape the engagement around the question, the timeline and the people who need to be involved.
One focused question — a deal, a vendor, a go-to-market move — answered with a clear point of view.
60–90 min · Fee to be agreedDiscuss a call ↗A defined problem worked end to end: market entry, product positioning, an AI opportunity or a project business case.
2–4 weeks · Scoped to the briefDiscuss a sprint ↗A senior sounding board for founders and leadership teams, available as decisions come up.
Monthly · Retainer to be agreedDiscuss ongoing support ↗Tell me what you're weighing. If I'm not the right person, I'll tell you who is. Choose a time that works for you in the booking panel.
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